For any website to rank well on search engines and thus benefit from the organic traffic that this generates, search engine optimisation (SEO) is essential. Of that fact, most business and website owners are aware. However, what many of them are not so sure of is how they ensure that the necessary SEO is achieved. More specifically, they may have a dilemma in deciding who will carry out the SEO.
Whilst they have several choices, the two main ones which they are likely to be considering are doing the SEO themselves, or hiring an SEO agency to do it. Both of these options have their respective pros and cons, so let us look at them all in the hope that this may help you make this decision if it is one you are currently in the process of weighing up.
Pros Of Doing SEO Yourself
- Cost Savings: One of the most significant advantages of doing SEO yourself is it will cost you less. By handling SEO on your own, you avoid the cost of hiring an SEO agency or consultant, however, you might wish to consider the opportunity cost of you spending your time on SEO rather than you focusing on other elements of running your business.
- Control: If you do the SEO yourself, control over the process is entirely in your hands, therefore, you can make whatever changes you wish to your website at any time and without delay. This can be especially important if you own a small business that needs you to make quick adjustments to its website in response to changes in the market.
- Learning Experience: Doing SEO yourself can be a valuable learning experience, helping you develop new skills and knowledge that you can use to improve your website and your business. Bear in mind, SEO is constantly changing due to updates from Google and other search engines, so be prepared to continually update your knowledge.