Is Social Media an Essential Part of Digital Marketing?

Is Social Media an Essential Part of Digital Marketing?

In a digital age where every click, like, and share matters, the question arises: Is social media part of digital marketing? We believe at eMarketing Connected, located in the bustling metropolis of Sydney, NSW, Australia, that this is a definite yes. Social media is a game changer, and we have seen it happen firsthand through our long-standing experience in digital marketing.

The Power of Social Media

Social media, once considered simply another means of communication, now represents a dynamic marketplace where companies can converse with their audience. It has nothing to do with just posting pictures or other information; it is about building a digital persona that influences your audience.

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What Constitutes Content in Digital Marketing?

What Constitutes Content in Digital Marketing?

In the saturated world of Sydney, NSW, where digital products and marketing solutions are tiringly sophisticated, what is content in digital marketing? We are true content design masters at eMarketing Connected. We know how to design content creatively and strategically to not only stimulate but also transform.

The Essence of Digital Content

The media consumed online is derived from an umbrella term for digital content. It’s not only just what you say but how, where, and who you say it. Here’s a quick picture:

  • Blog Posts & Articles: They are the pillars of content marketing. One of the real estate clients we work with, for instance, received a surge of traffic on their website following the optimization of the blogs we did last year.
  • Social Media Posts: Media platforms like Facebook and Instagram do not only act as social network media; They are commercial giants. On the local level, a café in Sydney increased its two times its followers while, as a result, increasing more clients.
  • Videos: Videos from short reels on Instagram to complicated explanatory videos on YouTube, video material is a game-changer. One of the tech startups we consulted with recently enjoyed a 40% surge in engagement due to our video marketing suggestions.
  • Email Campaigns: Leads easily become loyal consumers with customary and individualistic emails. Our crafted email campaigns to one fashion retailer brought a 30% surge in repeat purchases.
  • Infographics & Visual Content: Follow with occasionally a picture (or graph) of more than a thousand words. We assisted one health and wellness brand in designing infographics that became viral, and their brand height increased significantly.

The effect of quality factors.

The worlds of available digital marketing efforts are not merely content that takes up space. It is a strategic tool that can:

  • Enhance SEO: One of the parts of SEO is quality. It allows one to improve the status in the search engines, which again facilitates its high visibility. Some of the Sydney companies that we have helped to rank high on Google using our SEO techniques include.
  • Increase brand awareness: Through repetition and fun, brands can have a story, communicate their values, and create a connection with their fans. It was also at a boutique hotel in Sydney that we saw 50% more bookings when we helped update their brand’s story through content.
  • Stimulates participation and exchange: Interesting content is attention-grabbing and action-provoking. Through our persuasive Google Ads campaigns, we have changed businesses.
  • Relationship Building: Contents are icebreakers. We would like to believe we have played a major role in the development and growth of relationships for businesses in Sydney through social media channels and email marketing.

Crafting Content That Resonates

The secret behind creating quality content for our clients lies mainly in their needs and in our knowledge about audience preferences. Here’s how we do it:

  • Know Your Audience: We dive deep into audience demographics, values, and interests to deliver quality content.
  • Quality over quantity: Instead of poor quality, we are focusing on creating quality content that is both informative and entertaining.
  • SEO-Driven Strategy: Our content is SEO-friendly to attract the appropriate audience at the right place and right time.
  • Tailored Messaging: Whatever the format – be it a Google ad or a social media post, we ensure that the messaging fits the brand personality and expectations of the consumers.

Conclusion

As such, the components of digital marketing are not simply a matter of words and pictures; It is a tool for performance. At eMarketing Connected, we believe that we would not write for you a story that tells your story but, in fact, propels it to better heights. Dig with us on our path to online victory and see the way a professional creates a high-quality story.

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Planning for a successful integrated digital strategy Part 4

Benefits of A Customised Social Media Marketing Strategy Part 3

Increased Loyalty To, and Awareness Of Your Brand

Your customised social media strategy will have many parts to it, and each of them will add not only to the awareness that people of your brand, but it can also increase the loyalty that those who are existing customers or clients, feel towards it.

In terms of awareness, social media is a really effective way of achieving that. Bear in mind, your campaign is likely to be active in multiple platforms, and there is also the real possibility that a really good post or piece of content is shared, to the point of going viral.

To a local business that might not seem as important as it might to global business, but do not dismiss its impact though. Every one of those shares, even if from someone on the other side of the planet, is a signal to Google that gives your search engine ranking a boost.

As for brand loyalty, the more your customers are exposed to your social media posts, the more they will associate themselves with being one of your customers. Also, your customised campaign will have specific posts that help to cement that loyalty.

This is particularly important now, as the customers who are buying today now include the Millennial generation born between 1980, and 2000. These are known to be especially loyal to companies, businesses, and brands that engage with them on social media.

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Planning for a successful integrated digital strategy Part 3

Benefits of A Customised Social Media Marketing Strategy Part 2

Increased Inbound Traffic

Online business has a currency, and that currency is traffic. Usually, the companies that can generate the most traffic to their online properties, such as their websites, are the ones that are the most successful.

With that in mind, your customised social media campaign will be generating currency for your business, not in dollars (that will come), but in terms of traffic. That traffic will be visitors to your website who may have clicked there or searched for it, having been exposed to some of the social media content that has been created as part of the campaign.

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Planning for a successful integrated digital strategy part 2

Benefits of A Customised Social Media Marketing Strategy Part 1

Whichever business niche, sector, or industry you are in, any marketing campaign which is implemented to increase customers and revenue, needs to have a social media strategy included as part of it.

The reason why, is simply that 3 out of every 4 people use social media, and more important than that, the vast majority actually use and refer to social media before making an online purchase.

Now you may not be a local business where customers actually buy your product or service directly from your website. However, if you want them to take action that may lead to a purchase, such as filling out an online enquiry form, or calling you on the phone, then social media is every bit as relevant and necessary.

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