7 Customer Refund Rules That Every Business Owner Should Know

7 Customer Refund Rules That Every Business Owner Should Know

Hopefully, if your business is one which occasionally has to refund a customer, you have all the rules related to refunds in place, and therefore not require your commercial lawyer to represent you in a court case, due to a customer is suing you for a refund.

These rules are in place to not only protect customers but to protect businesses too, however, if they are not known or misunderstood, it can cause either party to feel they have been wronged by the other.

We have outlined the basics of each rule below, but please do not consider what we have written as legal text. If you have any queries about refunds, and their legal implications, please consult your commercial lawyers.

Rule #1: A customer is not entitled to a replacement or a cash refund, simply because they change their mind, and no longer want the item they have purchased. You might choose to have an exchange policy, but there is no legal obligation for you to refund because of a change of mind.

Rule #2: When the goods or services that you have sold the customer have a problem, then the customer is entitled, either to a replacement, or a refund. A replacement can be a like-for-like, or an alternative, if the customer is happy to accept it.

Planning for a successful integrated digital strategy Part 4

Benefits of A Customised Social Media Marketing Strategy Part 3

Increased Loyalty To, and Awareness Of Your Brand

Your customised social media strategy will have many parts to it, and each of them will add not only to the awareness that people of your brand, but it can also increase the loyalty that those who are existing customers or clients, feel towards it.

In terms of awareness, social media is a really effective way of achieving that. Bear in mind, your campaign is likely to be active in multiple platforms, and there is also the real possibility that a really good post or piece of content is shared, to the point of going viral.

To a local business that might not seem as important as it might to global business, but do not dismiss its impact though. Every one of those shares, even if from someone on the other side of the planet, is a signal to Google that gives your search engine ranking a boost.

As for brand loyalty, the more your customers are exposed to your social media posts, the more they will associate themselves with being one of your customers. Also, your customised campaign will have specific posts that help to cement that loyalty.

This is particularly important now, as the customers who are buying today now include the Millennial generation born between 1980, and 2000. These are known to be especially loyal to companies, businesses, and brands that engage with them on social media.

Planning for a successful integrated digital strategy Part 3

Benefits of A Customised Social Media Marketing Strategy Part 2

Increased Inbound Traffic

Online business has a currency, and that currency is traffic. Normally, the businesses which can generate the most traffic to their online properties, such as their websites, are the ones that are the most successful.

With that in mind, your customised social media campaign will be generating currency for your business, not in terms of dollars (that will come), but in terms of traffic. That traffic will be visitors to your website, that may have clicked there, or searched for it, having been exposed to some of the social media content that has been created as part of the campaign.

Planning for a successful integrated digital strategy part 2

Benefits of A Customised Social Media Marketing Strategy Part 1

Whichever business niche, sector, or industry you are in, any marketing campaign which is implemented to increase customers and revenue, needs to have a social media strategy included as part of it.

The reason why, is simply that 3 out of every 4 people use social media, and more important than that, the vast majority actually use and refer to social media before making an online purchase.

Now you may not be a local business where customers actually buy your product or service directly from your website. However, if you want them to take action that may lead to a purchase, such as filling out an online enquiry form, or calling you on the phone, then social media is every bit as relevant and necessary.

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